Despite a strong heritage, a hydration consumer goods company was finding it difficult to stand out by focusing on product strengths alone; they needed a way to forge a real emotional connection with their audiences.
Our Audience Needs P2P study helped them identify the different reasons people have for getting outdoors, and use those to deliver a brand experience that spoke to those motivations in a clear and compelling way.
An esteemed leadership education platform had many viable brand promise options, but no clear winner.
Our Brand Promise P2P study found the one that resonated most with their priority audience segments, and gave them the validation they needed to invest in key capabilities that would power their new brand promise.
When a leading telecommunications company was looking to connect with Hispanic audiences, they used a P2P Marketing Activation study to identify where and how their investment would have the highest impact.
By showing the relative impact of each brand experience and activation, our study helped the client prioritize which to invest in—and develop a rock-solid "plan to win".
Audience Needs
Despite a strong heritage, a hydration consumer goods company was finding it difficult to stand out by focusing on product strengths alone; it needed a way to forge a real emotional connection with its audiences.
Our Audience Needs P2P study helped it identify the different reasons people have for getting outdoors, and use those to deliver a brand experience that spoke to those motivations in a clear and compelling way.
Brand Promises
An esteemed leadership education platform had many viable brand promise options, but no clear winner.
Our Brand Promise P2P study found the one that resonated most with its priority audience segments, and gave it the validation it needed to invest in key capabilities that would power its new brand promise.
Marketing Activation
When a leading telecommunications company was looking to connect with Hispanic audiences, it used a P2P Marketing Activation study to identify where and how their investment would have the greatest impact.
By showing the relative impact of each brand experience and activation, our study helped the client prioritize which to invest in—and develop a rock-solid “plan to win.”